5 Reasons You Should Network During the Summer

Why do so many people stop networking during the summer months? Is it because of the large amount of vacations? Is it because there’s less time because now the kids are home for summer vacation? Is it because of the dwindling amount of motivation that has been happening since January? You know, the first part of the year where you set out to conquer the world but as the year goes on, you only conquer a small town.

 

Okay, it could be one or all of the reasons above. Regardless, event attendance slows down during the summer. Maybe a lot of us are just worn out from the first two quarters. Maybe we’re just looking to catch a second wind before we positively dominate the last quarter of the year. In any case, below are 5 reasons to stay consistent and keep on networking throughout summer.

 

1. You are gaining an edge on your competition while they are tanning in the sun. Yes, we all love bright sunny days but just imagine the contacts, connections, and new business allies you are building while your competition is sipping margaritas. They are indirectly leaving “more for you”.

 

2. Compounding efforts yield higher rewards. If you made a commitment back in January to attend 2-3 networking events per week and you kept your promise throughout the summer months, your results will be 3 times greater than that of a person who gave up in June.

 

3. You haven’t missed a beat. When you continue to go networking throughout the summer, news still happens. As you are out and about, you are learning current happenings in your industry. You are learning through word-of-mouth which is a powerful information channel. The majority, who are not active and present, are missing out.

 

4. You get a chance to rub shoulders with more compatible-like-minded professionals. As you are networking through the summer, you are not alone. There are those individuals who are of a particular brand and are looking to meet similar comrades. These individuals may be more like you than you ever thought and our potentially stronger partners.

 

5. There’s no reason to stop. Unless you’ve had a significant break your career and there’s no more need to bring new contacts into your network, stopping during the summer months can be a fatal business mistake. If during the first two quarters of the year, business networking proved to be an important part of your marketing, client acquisition, etc., why would you remove it from the equation?

 

At this point, you can see why it’s important to be consistent and continue to network throughout the summer months. When you finally get to the end of the year and are ready to launch your strategy for the new year, you will have found that you have more in your arsenal than you would have had if you stopped networking in the summer months.

 

Ready to beat the summer heat and network in nice cool air conditioned room with other movers in Baltimore?

 

girl lying on a sun lounger by the pool with a tablet and onlain

Be a shaker; get up and get out there!
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