5 Reasons You Should Network During the Summer

Why do so many people stop networking during the summer months? Is it because of the large amount of vacations? Is it because there’s less time because now the kids are home for summer vacation? Is it because of the dwindling amount of motivation that has been happening since January? You know, the first part of the year where you set out to conquer the world but as the year goes on, you only conquer a small town.

 

Okay, it could be one or all of the reasons above. Regardless, event attendance slows down during the summer. Maybe a lot of us are just worn out from the first two quarters. Maybe we’re just looking to catch a second wind before we positively dominate the last quarter of the year. In any case, below are 5 reasons to stay consistent and keep on networking throughout summer.

 

1. You are gaining an edge on your competition while they are tanning in the sun. Yes, we all love bright sunny days but just imagine the contacts, connections, and new business allies you are building while your competition is sipping margaritas. They are indirectly leaving “more for you”.

 

2. Compounding efforts yield higher rewards. If you made a commitment back in January to attend 2-3 networking events per week and you kept your promise throughout the summer months, your results will be 3 times greater than that of a person who gave up in June.

 

3. You haven’t missed a beat. When you continue to go networking throughout the summer, news still happens. As you are out and about, you are learning current happenings in your industry. You are learning through word-of-mouth which is a powerful information channel. The majority, who are not active and present, are missing out.

 

4. You get a chance to rub shoulders with more compatible-like-minded professionals. As you are networking through the summer, you are not alone. There are those individuals who are of a particular brand and are looking to meet similar comrades. These individuals may be more like you than you ever thought and our potentially stronger partners.

 

5. There’s no reason to stop. Unless you’ve had a significant break your career and there’s no more need to bring new contacts into your network, stopping during the summer months can be a fatal business mistake. If during the first two quarters of the year, business networking proved to be an important part of your marketing, client acquisition, etc., why would you remove it from the equation?

 

At this point, you can see why it’s important to be consistent and continue to network throughout the summer months. When you finally get to the end of the year and are ready to launch your strategy for the new year, you will have found that you have more in your arsenal than you would have had if you stopped networking in the summer months.

 

Ready to beat the summer heat and network in nice cool air conditioned room with other movers in Baltimore?

 

girl lying on a sun lounger by the pool with a tablet and onlain

Be a shaker; get up and get out there!

5 Tips to Propel Your Small Business Forward During the Summer Slowdown

Summer is a challenging time to be in business. Decision makers are on vacation, proposals are put on hold and prospects want to wait until the fall to get started on a program. It can feel like everything has stopped and that can have a negative impact on your motivation, productivity and overall morale.

The good news is, because everyone else is experiencing a summer slowdown as well, this is an optimal time to build serious momentum in your business. We have 5 more weeks until summer is over, school is back in session and everything returns to “normal.” Here are 5 tips to stay motivated, get more done and propel your business forward the rest of the summer:

1. Change your schedule.
We all want to be outdoors and having fun during the summer so change your schedule to reflect that! Start work earlier so you can leave earlier, get more work done in the evening, or move things around so you can take Friday off. Plan key activities during your most productive hours. One of the primary benefits of being a small business owner is that you get to make your schedule, so take advantage of that!

2. Delegate or outsource more.
Chances are you’re taking on too much work anyway. This is a prime opportunity to delegate more of your work to your team and consider outsourcing some tasks to a virtual staff or temporary hire. Taking those “to dos” off your list frees you up to get some R&R, focus on new products or spend more of your time on revenue producing activity, without working more hours.

3. Use technology to be at the office less.
With smart phones, tablets and practically unlimited Wi-Fi, you don’t have to be stuck in the office to get things done. Work outside, head to a cafe or work remotely. Not only will this improve your morale, but changes in scenery will also give you a much-needed boost of creativity. Plus, who knows whom you will meet who you are in a new environment?

4. Get one of your “to do’s” done.
Select a project or to-do item that has been hanging around forever and use the summer slowdown to get it done. For example, a slow period is the perfect opportunity to update your website, take a course, get certified in something, write an eBook, create a training program, evaluate your business results or update your marketing plan. If you are in a service-based business, the next couple of weeks is also a great opportunity to set up strategy sessions with prospective clients to generate interest in your services.

5. Take time off.
If you haven’t already, take a vacation or a couple of long weekends and totally unplug from your business for a few days. Taking a break from your business will allow you to get rejuvenated and actually boost your productivity and creativity when you return.

As you can see, the dreaded summer slowdown doesn’t have to be a bad thing. It can actually be a period of great growth for your small business — as long as you use it to your advantage.

I want to hear from you! What have you been doing to take advantage of summer’s slowdown? Leave your answer in the comment box below!

By: 

Business Growth Strategist