Direct Marketing News: The Inconvenient Truth about Mobile Apps for B2B Sales & Marketing

Kaon Interactive

DMNewsApril 14, 2014 – Byline by Gavin Finn, published by Direct Marketing News

The Inconvenient Truth about Mobile Apps for B2B Sales & Marketing

Jordan Stopler, CEO of StoryDesk, notes that, “The greatest misconception of app development is that once the software is built, the development ends.” In fact, the opposite is true. Like it or not, mobile software is an ongoing service, not a one-and-done product.” And Roy Chomko, CEO of Adage Technologies, says that, “While executives eagerly shell out thousands of dollars for an app’s development and launch, too often they fail to forecast the ongoing costs of maintaining a mobile application.” If this is true, what additional effort, time, and expense should B2B marketers anticipate?

dmnews2There are three areas of time and resource investment that every B2B sales and marketing app requires:

1. Development of the app

2. Deployment of the app to everyone who needs it

3…

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