Sad But True: Social Media ROI Still in Question – Kruse Control Inc

Kenneth Carnesi

Some say social media ROI is elusive. I say, only if you’re doing it wrong. Here’s some tips on how to do it right!What are you doing to leverage social media as a platform for driving leads into your sales pipeline?According to anew studyby the CMO Council,social media is stimulating extensive auto-related conversations and content that create huge sales opportunities to identify likely buyers and engage them based on their individual preferences and purchase intent.Social media is currently influencing purchasing behaviors and smartmarketers should be doing more to capitalize on their investments and efforts….

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