The Future of Search: Search IS The Future

Kenneth Carnesi

What is coming for SEO? 2014 and the few coming years will be dedicated to improving the quality of search and SEOs/digital marketers will need to expand their reach in order to remain ahead of search.

To summarize successful SEO will rely on:

– A better understanding of audiences at both global and personal levels;

– An optimized user journey across devices;

– Less and more user-centered, personalized content;

– The development of ?real? expertise and authority;

-Being proactive in semantic web standards adoption and optimization.

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