What is CRM ?

bestofmvm

Marketing & Customer Service

CRM systems for marketing track and measure campaigns over multiple contact channels, such as call centers, email, chat, social networking, inbound/outbound calling, and direct mail. These systems track clicks, responses, leads and deals.

CRM in Customer Contact Centers

CRM systems are Customer Relationship Management platforms. Their goal is to track, record, store in databases, and than data mine the information in a way at increases customer relations (predominantly increased ARPU, and decreased churn) The CRM codifies the interactions between you and your customers, so you can maximize sales and profits using analytics, KPIs, to give the the users as much as information on where to focus your marketing, customer service to maximize revenue, and decrease idle and unproductive contact with your customers. The contact channels (now aiming to be Omni-Channel from Multi-Channel, uses such operational methods as as contact centers The CRM software is installed in…

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