Give mobile marketing a ‘push’ [Infographic] | Responsys New School Marketing Blog

Kenneth Carnesi

Responsys recently commissioned a mobile marketing survey of 1,200 U.S. consumers and found that 68 percent of consumers who have downloaded apps, have enabled the push notifications. Among younger consumers (18-34 year olds), it’s nearly 80 percent. As you’ll see in the infographic below, push is a channel that marketers should not be ignoring.

 

What makes push such an interesting marketing vehicle is that while it’s primarily used today for interacting with consumers via smartphones and tablets, push can be applied to any device that’s equipped with an app. As Responsys’ SVP of Emerging Channels Michael Della Penna discussed in aprevious blog post, by 2020, there will be 75 billion devices connected to the “Internet of Things.” In this scenario, push emerges as an important technology that will enable marketers to expand the reach of their communications.

 

The catch of course is that marketers must prioritize the customer experience…

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