The Who, What, Where, Why and When of SEO – A 10 Part Guide Part 1

themockingbirdgroup

SEO is thrown around left right and centre, but what is it and how can you control it?

Well MOZ created this fantastic guide that I need to Share with you.

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Search engines have two major functions – crawling & building an index, and providing answers by calculating relevancy & serving results.

crawling-and-indexing

Imagine the World Wide Web as a network of stops in a big city subway system.

Each stop is its own unique document (usually a web page, but sometimes a PDF, JPG or other file). The search engines need a way to “crawl” the entire city and find all the stops along the way, so they use the best path available – links.

“The link structure of the web serves to bind all of the pages together.”

Through links, search engines’ automated robots, called “crawlers,” or “spiders” can reach the many billions of interconnected documents.

Once the engines…

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