Four Reasons to Include PR in Your 2014 Marketing Budget

Garrett Public Relations

If you’re thinking about your marketing budget for 2014, don’t forget to include PR. Why, you may ask, should I include PR? Here are four good reasons:

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1)      PR can be leveraged in a number of ways across the marketing spectrum. It can be used to feed social media, to approach prospective customers, to position you as the expert in your field, to raise the visibility of the company, and more.

2)      PR is one of the most cost-effective marketing tools around. Look at what you’re spending on company T-shirts and coffee mugs and maybe reallocate some of those dollars to a press release or some media outreach. Start small and see what the results are.

3)      PR paves the way for your sales force. It validates why your product or service matters. Imagine your salesperson walking in to meet with a prospective customer who’s already read about your company…

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