How to Keep Your Content Short!

Eric Lundbohm's Blog

There is a study recently released from Pardot that covers a number of content related issues.  One of the most reported, retweeted and rehashed findings from the study was that 70% of the 400 B2B buyers in the survey thought that content should be less than 5 pages. Frankly, I am kind of surprised that anyone is surprised. If we could get the same information in 1 or 2 pages, why would we want 5?

Pardot-B2B-Buyers-Content-Length-Preferences-Nov2013

Some of the popular social media tools have us looking at ways to spread more gospel with less characters. There is a whole science of distilling your message down to the right number of words or characters for different media. These are all good trends taken from the tactics newspaper writers have used for years.

But it’s not just Tweets and Facebook postings that could use an eye toward brevity; nearly all our communications can…

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