How B2B Marketers are Successfully Using Linkedin


For many businesses making contact with other industry organisations is essential to building, maintaining and expanding their own organisation. Achieving inter business connections has become much easier with the evolution of the internet, however there is one place in particular where an organisation can go to really make the most of the online potential for network building. That place is Linkedin.

 LinkedIn is the ideal format for B2B marketing. It is a social media platform yet it has a very different tone to that of Facebook or Twitter. Professionalism is key and a company can use a wide variety of tactics to show itself in a professional light. It is a place to position the company as a thought leader in its specific field of expertise, which is one of the key ways businesses are using LinkedIn, according to Josh Graff, Head of LinkedIn Marketing Solutions across Europe.

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