The ROI of Blogging | Social Media Today

Kenneth Carnesi

… So What Works?

A little more than a year ago, we sat down and looked at the assets we had created and considered the freemium model that exists on the web. We decided charging for content wasn’t the way to go and we began to offer all of that for free.

But now we were back where we were in 2010 and still had no idea how to make money from all of these efforts. We still didn’t have an ROI of blogging.In January of this year, we decided to stop trying to make money on content and begin to drive new clients from the reputation we had built.Today, 40 percent of our new business has come directly from Spin Sucks. Which means prospects are finding the blog – either through search engine optimization or word-of-mouth – and like what they read….

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