The 5 Biggest Social Media Mistakes Companies Make

Eric Lundbohm's Blog

Social media.  Much had been written, everyone is talking about it.  Everyone wants to know what you are doing in it.  Still many folks do not understand the process.  But that doesn’t stop some companies from jumping in anyway.  However, that might not be the best strategy.

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Executing a social media strategy that makes a difference takes thought, planning and consistent execution.  In social media many companies feel the pressure to be involved and jump in before they have really thought it through.  They end up making one or more of these easy-to-avoid mistakes:

  1. Starting without a plan.  A fairly common way for some companies to get started in social media is to sign up for LinkedIn, Twitter and Facebook accounts and then “let’s see what happens.”  It’s also likely that almost nothing will happen and certainly the world won’t beat a path to your door to see what…

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