How to Measure Content Marketing Success | Infographic

Kenneth Carnesi

This infographic recommends three broad areas to evaluate when assessing content marketing success. With more than 90% of companies now doing some form of content marketing, the logical question is: how do you know if you’re doing it well?

In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess:

  • • Awareness (e.g., search engine rank for target keywords,  social metrics such as likes and followers);
  • • Consideration (longer average visit duration, social shares); and
  • • Conversion (increased conversion rate, growth in newsletter subscriptions).

In terms of “how” to measure success, CMOs utilizing a sophisticated web presence optimization framework for maximizing content marketing results will likely embrace tools for measuring competitive multi-channel marketing metrics—not just “are we making progress?” but also “how are we doing compared to our competitors?”

Read more at the article link…

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The Small Business Guide to Social Media Mastery

Social Media Overload?

Get Connected, Baltimore

Baltimore Restaurant Week has grown to be one of the city’s favorite traditions over the past 8 years. This unique experience allows Baltimorians to feast their way around the town. It is an exciting way to put money back into the community while tasting the great places of Baltimore.bwihb_phototour03

This year, the most delicious week of summer is the week of July 26th. So what exactly is Baltimore Restaurant Week? Several of Baltimore’s best restaurants offer a special three-course meal for only $30.13. This great deal allows you to try different foods at restaurants that you might not try otherwise. There is something for everyone. All types of foods are offered so it’s the perfect opportunity to try something new. The city uses this week to celebrate its diversity in dining with over 60 restaurants participating.

As for the restaurants, their focus is on something else. The main goal for the contributing restaurants is to have their name out there and for the publicity. Participation in this week does not come cheap for them but it is rewarding. Months of planning, organizing, and advertising goes into the preparation for this week, everyone wants it to be perfect.

images-17Much like the restaurants in Baltimore Restaurant Week’s, USB Payment Processing does some advertising along the same lines. My Business Network allows local businesses to create an account and connect with one another. USB’s local business Network is the way to work together; helping you partner with other small business owners to grow your business.

Advertise your business, print coupons, offer deals and bring new customers into your business for free! On the site, you can add coupons as well as use the ones already created. What’s the best part about My Business Network? It’s free. And who doesn’t like that? my_business_network_rollover

USB wants to help local businesses give back to the community and with My Business Network we do just that. You don’t have to be a business owner to join. You can just be someone looking to save extra money.

So be sure to check out Baltimore Restaurant Week for an unforgettable dining experience. Also, check out USB’s My Business Network to receive free coupons for you or your business.

For more information contact USB Payment Processing at 410.828.4286.58.1.gif.art

What to Do When Your Ranking Drops

Search Marketing Central

GOOGLE released it 4th Penguin update, dubbed as Penguin 2.0, aimed at dropping site’s search engine rankings, particularly those who violate Google’s Webmaster Guidelines by employing the so-called “black hat SEO” like creating duplicate content, keyword stuffing, building link schemes, cloaking, and others.

Google changes its search algorithm more than 500 times every year, but most of them are only slight alterations with “major” update occurring only after few months. Nonetheless, SEMs must be aware of these updates as it will help explain the shifts in search engine rankings as well as site’s organic traffic.

According to Matt Cutts, Google’s renowned engineer, these major updates, for example, only affects 2.3% of all English queries as well as non-English that is thought to impact more webmasters and SEMs than its previous version – i.e. the Penguin 1.0 update.

These update has been rolled out specifically to punish sites that use…

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Predictions for Mobile Ecommerce 2014

How to Use Social Media to Find Customers

Cloud | Social | Marketing | Leadership

How social-media marketing helps generate business leads?

One report below cites that:

– 77 percent of business-to consumer (B2C) marketers have acquired customers through Facebook,

– business-to-business (B2B) marketers have found more success on LinkedIn — finding it 277% more effective than Facebook or Twitter.

Read more:

How to Use Social Media to Find Customers (Infographic)

 
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